Recess began as an idea to make mental resets effortless — a ten-minute pause that helps you find balance, focus, and flow. We led the full design and brand process — from strategy and naming to UX/UI, app design, and web development — shaping a cohesive ecosystem centered on mindfulness in motion.

Our goal was simple yet ambitious: to turn a moment of stillness into a movement of wellbeing.

Recess was born from one founder’s search for flow — that state where mind and body align, free from noise and distraction. The brand’s mission: make mental clarity accessible anywhere, anytime.

Through science-backed design and mindful technology, Recess invites users to pause, recharge, and return to what matters most — themselves.

We weren’t creating another meditation app. We were designing a sanctuary in your pocket. The challenge was to blend modern neuroscience with intuitive design — to create a digital experience that felt calm, human, and genuinely restorative.

Every touchpoint — from visual language to interaction design — needed to communicate ease and intention.

We began by defining the essence of the brand: a pause to find yourself.

1. Strategy & Positioning — Established Recess as a brand built around balance and clarity. Defined its emotional territory — calm confidence — and core audience: high-performing professionals seeking moments of stillness.
   
2. Naming & Identity — Crafted the name Recess to evoke simplicity and relief — a conscious break from the constant. The visual identity mirrored this idea through clean geometry, soft gradients, and breathing space in typography.
   
3. Product & Experience Design — Designed the web and mobile experience to guide users through micro-breaks grounded in mindfulness and neuroscience. Created a smooth onboarding flow, custom breathing animations, and a simple UX hierarchy to minimize friction.
   
4. Development & Launch — Partnered with developers to ensure seamless transitions, clean code, and scalable design systems. Created a launch microsite and onboarding emails to introduce users to their “first pause.”
   

The result was a holistic brand and product experience that aligned feeling with function — calm, focused, and refreshingly human.

Recess launched successfully across app stores, resonating deeply with both individuals and corporate wellness programs. Within months:

• 8× growth in customer signups
  
• 5,000+ downloads
  
• 5+ corporate partners integrated Recess into their employee wellbeing programs
  

What started as an idea for a ten-minute reset has become a movement for everyday balance.

Recess reminded us of the power of intentional design — how stillness can be systematized, and how a brand can inspire behavior change through empathy and simplicity.

This project exemplifies how we approach design: merging strategy, storytelling, and technology to create experiences that feel natural, meaningful, and human.